SMR: Fundraiser in Honour of Jenna Morrison

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Yin/Yang the Circle of LifeOn Thursday December 15, 2011 – friends, family and fellow Torontonians are all invited to gather in honour Jenna Morrison and to lay some added foundation for a safer more secure future. This event not only promises to celebrate life with colourful displays of vigour and vitality, but also allowing us all to rally around Jenna’s memory – as a tragic yet strong and life-giving figure in our city’s history.

Special guest MP Olivia Chow will also be on hand; not only to raise hope and awareness via our civic duties and political options, but also to auction-off many prized items to help raise funds for Jenna’s son Lucas.

“In Honour of Jenna” is another step towards bringing meaning and comfort from a terrible event. By allowing us all to collectively plan for a better future for all citizens of our city; both for the living and those yet to be borne. Please come and take part in a spiritual gathering, a marshaling of political forces and a celbration of song and dance that affirms our faith in life and the living.

Members of the Media; are invited to learn of the many opportunities for superb photos and ongoing stories that this event is making possible for everyone. (MORE: below)

All proceeds from this event will go to a trust fund for Jenna’s son Lucas.

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MEDIA ALERT:

TORONTO – On December 15, a fundraiser will be held to celebrate the life of Jenna Morrison, a Toronto yoga instructor killed while cycling on November 7, 2011. The event has been carefully designed to allow attendees to take part in Jenna’s legacy of spirituality, movement and community-building. All proceeds go towards the trust fund established on behalf of Jenna’s five-year-old son, Lucas.
Where:The Great Hall, 1087 Queen St. West
When:Thursday, December 15,  7pm-1:30am
Tickets: $30 advance, $40/door:
Includes two Martini Club cocktails, appetizers, desserts.Tickets are available at Toronto Women’s Bookstore (73 Harbord St.) or online at www.tinyurl.com/jennamorrison or by searching “In Honor of Jenna” at Eventbrite.com.

The program reflects Jenna’s spirit and passions
and is scheduled as follows:

7:00pm – Doors open / Silent auction. More than 75 items, including donations from the family of Toronto rapper, Drake, Manitobah Mukluks, REDS, Zocalo Bistro, and Civello Spa and Salon as well as donations from various artists, artisans and GTA businesses.

7:30pm – Champagne ceremony. Aerial artists Rebecca Leonard and Angola Murdoch descend from a beautifully designed crystal chandelier to pour flutes of champagne.

8:00pm – Live auction. MP Olivia Chow auctions artworks donated by internationally renowned photographer, Eamon MacMahon and Toronto installation artist, Bruno Billio, among others.

8:40pm – A rare performance by a Whirling Dervish. Sufi’s seek a close relationship with God through chants, prayers, music and movement. A Sufi dancer honours Jenna’s spiritual dance practice through this ancient ritual.

9:00pm – Live music. Morrison family friends, Ninth Planet, perform three songs in tribute to Jenna’s passion for original music and live performance.

9:30pm onwards – DJ performances. The evening’s music comes courtesy of Jenna’s three favourite Toronto DJs:

  • A Man Called Warwick
  • Medicine Man
  • DJ:TK
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For More Information:
Aron Slipacoff, aron@hooplacommunications.com, 416.834.2766
Joey Gill, joeygill@hiconcept.ca, 416.929.9397

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CLICK: READ MORE
For Story-Ideas and SocialMedia Resources



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MAIN MENU

KEY POINTS
STORY ANGLES
PROMPTS and QUESTIONS
TWEETS & STATUS UPDATES
USABLE QUOTES
SOURCES & BACKGROUNDERS & SHORTLINKS
KEYWORDS
IMAGES & VIDEOS
ABOUT/INFO and CONTACTS 


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KEY POINTS

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  • MP Olivia Chow introduced her bill (C-344) on the same day as Jenna Morrison’s memorial service at the Bloor Street United Church.  This is an Act to amend the Motor Vehicle Safety Act to include side guards for trucks.
  • Jenna’s spirit lives on. Not only through friends and family, but in creating common purpose for the desires and sensibilities that we’re all reminded of by such a terrible tragedy.
  • The music, art, dance, health and sustainable outlook that people like Jenna represented are mirrored in our collective consciousness…and serve to make our city safer and more livable for everyone if we can sustain them as shared ideals.
  • The trust fund that has been created for Jenna’s son Lucas is raising an impressive level of interest and donations. Therefore it can serve as a tangible measure of our shared compassion as people and concerned citizens.


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STORY ANGLES

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  • Jenna Morrison’s death is not only tragic, but can also act as a lightning rod for future initiatives to make Toronto’s streets safer and more civil for all citizens
  • Jenna represented an urban lifestyle that was healthy and sustainable, through yoga, dance, cycling and human compassion. This can be carried forward as a legacy if average people are empowered to spread messages.
  • MP Olivia Chow’s interest in this event and its underlying issue isn’t just political, but it also represents personal ideals that both she and her late husband Jack Layton felt very strongly about.
  • MP Olivia Chow is determined to see through Bill C-344 to assure that our roads become safer for all.
  • MP Olivia Chow first met her late husband at an auction where he was the celebrity auctioneer and she was his translator to a mostly Cantonese audience. Their roles as celebrity auctioneers help raise funds and awareness for many social causes.

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Prompts and Questions

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The following are questions intended to prompt further discussions and interest via (social)media channels and personal networks. Please feel free to comment below, to prompt public responses and answers to any questions you might also have, and to spur further discussions.

  • What other political figures are in support of sideguards for trucks
  • What are the barriers to legislating the use of side guards on trucks in Ontario?
  • What are the proven benefits (mileage, maintenance) for sideguards?
  • How will this tragic event effect general cycling safety and personal conduct on the road?


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TWEETS & STATUSES

How can you make Toronto’s streets safer? Help promote a good cause & Olivia Chow’s efforts to pass Bill C-344 CLICKON http://wp.me/p3goD-2t

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QUOTES

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“Mr. Speaker, I rise today to move the cyclists-pedestrian protection act, which would help prevent senseless deaths caused by being pulled under the back wheels of large trucks. The bill calls for the mandatory installation of side guards on trucks. It is a safety measure used in many other nations.”  MP Olivia Chow – Introducing Bill C-344 *********************************************************

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SOURCES, SHORTLINKS & BACKGROUNDERS

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TICKETS:

http://www.eventbrite.com/search?loc=Toronto%2C+ON&q=In+Honor+of+Jenna

or/  http://bit.ly/tRE60p 

BACKGROUNDERS:

http://youtu.be/gzqcKm7IWN8 (Olivia Chow Introduces Bill C-344)

SHORTLINKS:

http://bit.ly/tRE60p  (Tickets at EventBrite)
http://wp.me/p3goD-2t (shortlink to this release at M-Ply.com)

http://youtu.be/gzqcKm7IWN8 (Olivia Chow Introduces Bill C-344)

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KEYWORDS

In honour of Jenna, Jenna Morrison, Olivia Chow,  Sufi, Whirling Dirvish, RIP Jenna, Lucas,

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IMAGES & VIDEOS

In Honour of Jenna

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ABOUT

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About the


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CONTACT

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For More Information:

Aron Slipacoff, aron@hooplacommunications.com, 416.834.2766
Joey Gill, joeygill@hiconcept.ca, 416.929.9397

M-Ply:
http://JoFergus.com
JoFergus [at] ymail [dot] com

Copyright © M-Ply.com

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